Selecting the right case study for the particular contract you are bidding for is important when tendering for work. It is not enough to simply show that you have ability and capacity; rather a case study needs to demonstrate relevancy to the job in hand and the value you added in the process. Case studies are about showing how your organisation delivers and improves upon client requirements using your unique approach. You should use a combination of clear, precise language and images, connect your benefits to features and use clear headers in a structure that is easy to follow. It is a good idea to develop case study templates to streamline them and offer a guide for writers producing them. As a general rule, try to only include projects from within the last three years, and cover the following information:
1) What was the project?
2) What was the duration?
3) What were the contract terms?
4) What was the value?
5) What was the client’s specified timeline?
6) What were the key client objectives and concerns?
7) Who were the key stakeholders?
8) What were the biggest challenges?
9) What specific actions were taken to overcome challenges?
10) What was the end result measured against the client objectives?
11) What specific techniques or features of your company enabled the challenges to be overcome?
12) What were the specific benefits to the client from your actions and the techniques used?
A good case study will show your organisation in the best possible light. It will inspire positive expectations and trust. If you can demonstrate that you have exceeded expectations on similar projects in the past, a client is far more likely to look favourably upon you.